Showing posts with label luxe. Show all posts
Showing posts with label luxe. Show all posts

Monday, 13 August 2018

Decoding Luxe by Mahul Brahma | Book Review

Summary:

Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical and philosophical look at what constitutes luxe or dazzle.

This book is a bible for all stakeholders of luxury brands owner, custodian, retailer, connoisseur as well as student helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products.

It is all about finding the magic potion for a brand’s success with luxe in India, who always look for value-for-money or value for label.