Showing posts with label Adit Chouhan. Show all posts
Showing posts with label Adit Chouhan. Show all posts

Monday, 25 March 2019

Between You and Me: Flight to Societal Moksha by Atul Khanna | Book Review

Summary:

A young soul trapped in an old body.

A ticking clock slower than time.

Can this be the ironic destiny of 600 million bright and young Indians? Are we born free and yet trapped by our circumstances?

Between You and Me is a conversation that makes the reader ponder about the much-needed transformational changes for the twenty-first century. Why should we get up to act only when we are pushed to the corner? After all, a stitch in time saves nine. Could it be that the parameters of economics, administration, democracy, and social and political constitutions were all ideated and executed for another era? Will tinkering with these institutions help or are fresh ideas needed?

Encompassing an extensive discussion and analysis of what comprise our society-government, economy, education, healthcare, science, technology and so on-this book gives the reader a holistic view of India and helps in deriving solution-oriented ideas for a new societal design and structure which will ensure a thriving democracy. It presents the hope and aspiration of an ancient society that wants to break through the colonial legacy and land safely into the future. It is a gripping petition with operating models for redefining the citizen's role-from the audience to the hero-which, if implemented, would bring societal moksha of peace, power and prosperity.

Monday, 12 November 2018

My Favorites from GLAMOUR Women of The Year Awards | 2018

The Glamour Awards is hosted by Glamour magazine every year to hand out different awards to honor extraordinary and inspirational women from a variety of fields, including entertainment, business, sports, music, science, medicine, education, and politics.

Karlie Kloss

Saturday, 10 February 2018

Marketing by Adit Chouhan | Book Review


Summary:

No management school prepares a budding marketing professional for the real world. Most business courses end up offering only theoretical knowledge on marketing. Filling in this crucial gap, this book offers practical tips on marketing strategy, planning and execution. It is a quick guide to the hands-on approach of marketing as opposed to the hundreds of theoretical books available on the subject.
This book is a step-by-step guide on planning and executing TVC, prints, OOH, radio, BTL and digital campaigns as a marketer and more. How do you manage your bills? What do you as a marketer understand by negotiation? How should you manage internal communications? What is social/business networking and how can this be managed? Find answers to all these questions and more, explained in this book in the most pragmatic manner.
Marketing: Tricks of the Trade They Won’t Teach You at B-Schools! is a must-have for any management student, marketing professional or entrepreneur who wants to be a notch above her/his peers. Sharpen your marketing acumen, know the trade secrets and get it right every time!